Project Overview

Country: China

Industry: Retail industry

Customer Information

Guangdong Aiyingdao Kid Department Store Stock Co.,Ltd. (hereinafter referred to as Aiyingdao) was founded in 1998, mainly engaged in the retail business of pregnancy, infant and children's products, and is a nationally renowned children's department store chain enterprise. Aiyingdao Kid Department Store Chain has been dedicated to providing mothers and babies with a variety of high-quality food, household goods, toys and clothing, and so on. Hundreds of famous brands, tens of thousands of individual products, and a comfortable and elegant shopping environment make Aiyingdao truly a one-stop shopping mall for maternity and infants.

Project Background

Aiyingdao Kid Department Store chain was founded in 1998, mainly engaged in the retail business of pregnancy, infant and children's products, and is a nationally renowned children's department store chain. The company has more than 50 legal entities, more than 300 stores, and is still expanding rapidly. All the products cover four categories, including food, supplies, clothing and toys, with more than ten varieties, dozens of brands and nearly 10,000 individual products. At the same time, in addition to the physical stores, Aiyingdao also has its own online mall.

The company's business development has been implementing the policy of three specialties, "specializing in one line", "focusing on doing" and "being professional". As the company continues to grow, how to use a unified management platform to manage the increasingly large number of customers and sales data, and integrate online and offline retail business, has become a major bottleneck in the development of the enterprise. The company's management made a decisive decision to push forward Aiyingdao's information technology construction, using Microsoft Dynamics AX to help Aiyingdao realize the core value of "customer-oriented, people-oriented". Microsoft Dynamics AX provides an end-to-end retail business management solution that integrates POS system, inventory management, pricing and promotions, as well as enterprise and supply chain execution functions such as finance, human resources, customer relationship and business intelligence functions. The solution helps retailers to improve in-store operational efficiency, innovate to gain a competitive advantage, and ultimately provide customer satisfaction and improve business efficiency.

Solutions

Aiyingdao uses Microsoft Dynamics AX2012 ERP system to fully integrate all business processes and information platform of the company. The implementation includes product data management, retail, membership, promotions, supply chain, finance, and management analysis reports. Bringing the insight, connectivity and professional tools that business managers and employees need.

• Integration of multiple retail channels:

Combined with the trend of retail industry, the Microsoft Dynamics AX platform integrates online and offline resources to achieve complete data sharing and seamless integration among multiple retail channels. Improve enterprise productivity.

• Commodity data management:

Use Dynamics AX powerful commodity hierarchy management to adapt to the retail industry's multi-level, multi-category commodity management system. It also performs merchandise structure analysis and merchandise profitability analysis. And guide to set effective promotion strategy, member marketing strategy.

• Supply chain management:

▷ Contract management, calculating supplier rebates, promotion fees, counter management fees, etc. based on purchase contracts, counter contracts, etc.

▷ Multiple delivery systems: Supplier store direct delivery, DC delivery, distribution and other distribution systems coexist. The DC procurement part can automatically replenish the DC central warehouse according to the demand, the intelligent replenishment can realize the pull and push management demand, the user can define various parameters for predicting the future sales, the centralized procurement in the headquarters, the balance of stores and headquarters inventory, improve the inventory turnover rate, and Reduce inventory costs.

▷ Multi-system integration, Dynamics AX's powerful technology platform supports integration with existing WMS systems and other systems to share data.

• Price Management:

Dynamics AX retail solution can provide a variety of pricing strategies to meet the price management system of the retail industry. On top of the normal product selling price, special price is offered to members. At the same time, promotional strategies can be developed according to different rules, such as quantity, total amount, combination discounts, etc. Meet Aiyingdao's flexible and diverse price system to improve market competitiveness.

• Membership Management:

Through a unified information platform, more than 3 million members across the country are integrated.Helps Aiyingdao capture and track individual customer history, service and product preferences, and provide support for customer loyalty programs. Accurate marketing of members according to their consumption cycle and the need for specific products for the family's infant age group. Provide diverse point strategies and point promotions.

• Sales Management:

Aiyingdao's multiple types of sales models are centrally and uniformly managed through Dynamics AX. Whether it is POS sales in retail stores, bulk shopping, wholesale, franchise sales, or online shopping mall sales, all are managed through Dynamics AX so that all inventory data and sales data can be shared among different departments and teams. Improve the efficiency of collaboration between different sales channels.

• Reporting System:

Facing the characteristics of large data volume in retail industry, the powerful technology platform capability of Dynamics AX is revealed. Through various technical means and tools, such as powerful Management Reporter, SQL Reporting service, etc., comprehensive analysis data is provided. Including gross profit, expense, cost and product structure analysis. And for the characteristics of the retail industry, all the analysis reports are able to be counted according to different levels and categories. Such as region, store, category, brand, etc. Support business activities decision.

Business Benefits

• The successful launch of Microsoft Dynamics AX integrates Aiyingdao's people, materials, supply and sales and the corresponding logistics, information flow, capital flow and business flow closely. It realizes resource optimization and sharing, greatly improves the company's management ability and work efficiency, greatly enhances the core competitiveness of the enterprise, and lays a solid foundation for Aiyingdao's future high-speed development.

• Microsoft Dynamics AX connects both ends of Aiyingdao's supply chain to its customers and suppliers. Combined with the powerful functions of AX system, it realizes the full integration of financial operations and the full integration of information technology in procurement, inventory, distribution, sales and marketing. Various management reports provide strong support for management's decision making. It not only solidifies the business operation process for the enterprise, but also provides great support for the development of the enterprise.

• Eliminated information silos and improved customer satisfaction.

• Optimized and solidified the operation of enterprise business processes, standardized business operations, and reduced the idea of reliance on personnel.

• Increased productivity and greater improvement in internal enterprise management efficiency.

• Visualization, accurate, fast and multi-dimensional report analysis.

About Microsoft Dynamics AX

Microsoft Dynamics AX provides a comprehensive business management solution for manufacturing and distribution companies around the world. The solution helps them manage a wide range of their business areas more efficiently, including retail data and financial analytics, with a special focus on achieving integrated real-time visibility across the supply chain. This integrated, customizable solution creates business value through the following benefits:

- Enhanced enterprise insight to help make sound decisions, including shipment tracking, customer tracking, and store-to-store data visibility.

- Extend data and key processes to strengthen critical relationships with customers and partners, regardless of the systems they use and regardless of their complexity.

- Maximize return on technology investment through smooth integration with existing enterprise ERP systems and Microsoft product families.

- Optimize and automate processes to increase productivity and optimize the supply chain, thereby reducing costs and improving profitability capabilities.

- Can be customized to meet current needs, easily capture new business opportunities, and more easily meet individual customer requirements to outperform the competition.