January 19, 2010 - Microsoft recently announced that YODO Group, the leading brand of domestic picnic package, has decided to adopt Microsoft Dynamics AX 2009 ERP system as the group's information integrated management platform after in-depth evaluation to improve the enterprise management information level. The ERP project of the group includes financial management, group finance, supply chain management, production and lean management, and human resources, which greatly improve the company's management ability, work efficiency and core competitiveness, and lay a solid foundation for the high-speed development of YODO in the future.

YODO Group, founded in 2000, is an enterprise specializing in R&D, design, production and sales of outdoor leisure products such as picnic bags. The company owns the independent intellectual property rights of the picnic bag. At present, it has obtained more than 70 patents, with an annual turnover of more than 100 million yuan. It has been successively rated as "famous brand product of Fujian Province", "famous trademark of Fujian Province", "export famous brand cultivated and developed by Fujian Provincial Department of foreign trade and economic cooperation from 2008 to 2009", "key export enterprise of Xiamen", "famous trademark of Xiamen City", "export famous brand of Xiamen City", "Advanced enterprises in developing export market" and so on. It has the reputation of "the first supplier of picnic bag" in the industry. YODO has one of the largest production bases in China, covering an area of 14500 square meters and a construction area of 23539 square meters. The factory now has 20 production lines, with a daily output of more than 15000, and keeps developing more than 300 new products every year.

After ten years of construction and development, YODO has always adhered to the core values of "integrity, innovation, service and harmony", taking integrity as the basis, and continuously creating "innovation and service" core competitiveness. As a leader in the picnic bag industry, YODO Group has a high degree of integration and adaptability, in the development of diversification, specialization, branding the road to rapid progress, while the internal management of the enterprise construction has also been rapidly enhanced at a high level. With the continuous growth of the company in recent years, the company faces new management challenges. Before the integration of the company in 2009, the two companies responsible for production and sales were each using different systems, and their sales management system, ERP system and financial management system were not well integrated, only the sales system and ERP system to do order correlation integration, resulting in many information islands, which is not conducive to the company's business process standardization and management efficiency improvement. The leadership of the company collects, processes and uses all kinds of business information; the timely monitoring and management of product costs; the analysis and judgment of the major decisions of the decision-making level and the collaborative planning of internal work all need a comprehensive, accurate and reliable information platform to support.

"The successful implementation of ERP is of great significance, as it closely combines the enterprise's people, finance, materials, production, supply and sales as well as the corresponding logistics, information flow, capital flow and approval flow to achieve resource optimization and sharing, which will greatly enhance the company's management capability and work efficiency. This will greatly enhance the core competitiveness of the company and lay a solid foundation for the rapid development of Yodu in the future". Jiang Yangheng, President of YODO Group, said, "After many choices, YODO finally joined hands with Microsoft Dynamics to create an information platform, and I believe this cooperation will help us take a new step in enterprise management and operation and become a leading company in the leisure industry."

As a comprehensive business management solution, Microsoft Dynamics ERP is particularly suitable for fast-growing enterprises, and we also have a large number of channel partners for rich industry implementation experience," said Sun Zhiwei, General Manager of Microsoft Business Solutions Business (MBS) Greater China, Microsoft China, "The tailored Microsoft Dynamics AX industry solutions address unique industry needs and vertical requirements, and can help companies achieve further cost savings. We believe that the successful ERP implementation of YODO Picnic Bag will become the benchmark of Microsoft Dynamics ERP in the domestic outdoor leisure industry."

YODO Group ERP project is implemented by Microsoft Gold Certified Partner IWS. As a professional information service provider, IWS has a first-class ERP consultant and project implementation team in China, with rich industry experience, and with the strong support and cooperation of YODO Group's management, this ERP project will lay a solid foundation for YODO Group's comprehensive information construction work. With a variety of industry-specific solutions, Microsoft Dynamics AX provides business management solutions that not only meet the current needs of the company, but also meet future needs as they develop. YODO Group's information management reload will definitely create a brighter future for the domestic picnic bag industry.

About Microsoft Dynamics AX

Microsoft Dynamics AX provides manufacturing and distribution companies worldwide with a comprehensive commerce management solution that helps them manage their broad business areas more efficiently, including retail data and financial analytics, with a special focus on achieving integrated real-time visibility across the supply chain. This integrated, customizable solution creates business value through the following benefits:

▪ Enhancing business insight to help make sound decisions and providing visibility into all types of data managed by the business

▪ Extending data and key processes to strengthen critical relationships with customers and partners, regardless of the systems they use and regardless of their level of complexity

▪ Maximize technology return on investment through smooth integration with existing enterprise ERP systems and Microsoft product families

▪ Optimize and automate processes to increase productivity and optimize the supply chain, thereby reducing costs and increasing profitability

▪ Customize to meet current needs, easily capitalize on new business opportunities, and more easily meet individual customer requirements to outperform the competition

More Information

For more information about Microsoft products and services, please call Microsoft Customer Service at 800-820-3800 or visit Microsoft China's website at http://www.microsoft.com/china/dynamics

For more information about Microsoft Gold Partner IWS, please visit their website: http://www.iwstech.com