IWS, as a Microsoft Gold Partner, has launched solutions for the automotive sales industry. The solution includes seven modules for customer management, lead management, demand management, vehicle management, dealership management, contact information management, and marketing campaign management, and is integrated with the characteristics of automotive sales industry management.

1. Customer Management

Including customer management, latent customer management, etc., based on the same platform to maintain customer information, customer care, as well as a 360-degree view to query customer contacts, sales leads, vehicles and other information, and real-time query sales leads, demand follow-up status.

2. Lead management

Including purchase intention, lead distribution, follow-up, feedback and other management to provide effective and accurate lead base data for marketing activities.

3. Demand Management

Analysis, classification, distribution, follow-up, feedback and other management of customer needs provide the call center with the corresponding data base and generate outbound tasks.

4. Vehicle Management

Management of customer's vehicles and human vehicle management to grasp the existing vehicle owners' vehicle information and provide basic data for customer satisfaction survey.

5. Dealer Management

Management of distributors distributed nationwide, analysis of each distributor's leads, demand follow-up feedback.

6. Contact Information

Important channels of contact with customers can collect basic information such as customers and vehicles.

7. Marketing Activities Management

Provide the process of market activity formulation, execution, invitation and summary, quickly analyze the final results of market activities and calculate the corresponding activity KPI.

Implementation Effectiveness

Optimized the operation of the company's customer, sales, and marketing systems, and improved the efficiency of the entire sales team and service team. Able to better manage customers to analyze sales leads and improve the conversion rate of customers.

1. Closed loop of sales leads improved service efficiency

Lead lifecycle management to achieve a closed loop, improve the monitoring of leads, strengthen the timely follow-up reminders of leads issued, for leads that do not meet the sales conditions to provide a series of processes to strengthen the cultivation of leads, improve the efficiency of dealers, call center services.

2. Optimized call center workflow and improved efficiency

The new CRM-based call center optimizes the workflow, improves the outbound call task creation, dispatch, and follow-up processing process, and adds a questionnaire system to make it easy, fast, and accurate for call center personnel to collect customer information and other basic data.

3. Strengthened dealer management and improved customer satisfaction

For the distribution to dealers leads, demand, invite customer information, the use of process management, so that IBU can better grasp the follow-up and feedback of each dealer in a timely manner.

4. Optimized the data structure and improved the conversion rate of customers for marketing activities

Due to the previous system data sources, resulting in a large number of redundant data in the system, through the CRM system to develop data cleaning rules to combine redundant, invalid, and incorrect data cleaning. It can provide accurate basic data for marketing activities and improve the customer conversion rate of marketing activities.