Overall trends in the distribution retail industry

As we all know, the traditional distribution retail model is generally carried out by geographical area, the manufacturer - general agent - regional general agent - local agent - -retailer. After the layers of links, the products finally flow to consumers, and during this period, many problems such as staffing and management defects come to the fore. Through online distribution retail system, companies can save a lot of costs and use limited resources to gain more benefits across time and geographical restrictions. At the same time on the network, with sufficient space and market for brand promotion, product promotion; online distribution can also be direct contact with consumers, reducing intermediate links; can control the price market, to avoid price wars and bad competition model; can develop a variety of channels and agents to expand the distribution market ......

In recent years, online distribution has been carried out in many industries, whether it is steel, textiles, building materials, or food, automotive, clothing are expanding their respective markets through online distribution. Around which is the B2C retail market, including B2B, B2C, C2C, O2O, group buying, etc., the development trend is a linear upward momentum.

Under the radiation of the financial crisis, network distribution is indeed an excellent choice for the development of enterprises in adversity, not only because the network distribution in many ways has unparalleled advantages, but also the road to the Internet era enterprises, e-commerce opportunities not only in B2C, the Internet is triggering a consumer era of change, B2B online distribution will become a new trend in the development of e-commerce, becoming the next round of business The next round of competition hot spots.

Business pain points and needs

With the rapid development of modern information technology and Internet technology, Internet technology and equipment are undergoing great changes every day, Internet marketing is constantly developing towards precision, convenience and immediacy, and traditional marketing is facing great challenges. Enterprises want to take a place in the fierce market competition, we must break the traditional marketing concept, actively use the convenience brought by Internet technology, focus on the future, the development of Internet marketing on the road: Ø single channel, consumer experience lag.

Ø single channel, consumer experience lags behind, customer acquisition costs are increasing day by day.

With the development of technology consumer shopping habits and behavior path has changed greatly. From the standard consumer shopping process "know - understand - order - payment - delivery - after-sales service", the consumer shopping touch points are multi-screen and cross-platform, access to information, payment methods are also more diverse, especially with the development of mobile terminals, at home, office, on the road have to complete the shopping needs, and these in the traditional On the one hand, it limits the opportunity to contact and communicate with consumers, reduces the sales possibility, and cannot observe consumer demand in more time and space; on the other hand, it cannot meet the demand of convenience and timely for consumers, and the experience becomes worse.

Ø The problem of inventory backlog is serious, especially for seasonal goods.

Our solutions

Based on Microsoft Dynamics 365, Office 365, Power BI, Azure Cloud and other products and services, focusing on the current pain points of the cross-border e-commerce industry and industry development trends, we provide a set of secure, reliable and targeted industry ERP solutions for the cross-border e-commerce industry.

Pain point 1: Single channel, lagging consumer experience, and increasing customer acquisition cost

Solution

Use Dynamics 365 ERP to realize the integration of external channels and own channels. Use open data interface technology to achieve multiple interactions with third-party platform data (multi-channel order sources: official e-commerce platform, WeChat, small program, Tmall, Vipshop, Jindo, retail and other scattered order entry), file management and order placement and other operations through WEB or APP, and can directly query product information, inventory information, order information, material information and other data At the same time, Dynamics 365 ERP itself also supports official mall construction, retail POS sales, APP\Phone terminal sales and supplier portal construction.

Using Dynamics 365 ERP can provide a variety of pricing strategies to meet the price management system of the retail industry. Normal selling price of goods, special price provided to members, selling price provided to different channels\regions\agents\stores, price of internal inter-company transfer, etc. At the same time, promotional strategies can be developed according to different rules, such as quantity, total amount, combination discounts, etc., to improve market competitiveness.

Benefits

Whether by using the standard functions of the Microsoft ERP system or by customizing the functions based on the standard functions combined with the industry characteristics or the individual needs of the company, it can meet the different price rules of the retail industry to the maximum extent, develop promotional strategies, strengthen the collaboration with the upstream and downstream platforms, improve the coupling between the company and its suppliers, enhance the quality control of suppliers, and at the same time improve the extension of the multi-channel It shortens the link and time of order processing, improves efficiency, reduces the cost of data processing and manual interaction, and achieves the effect of open source and cost reduction to meet the rapidly changing business needs and enhance market competitiveness.

Pain point 2: The problem of inventory backlog is serious, especially for seasonal goods

Solution

Integration of multiple retail channels: Combined with the development trend of retail industry, the Microsoft Dynamics 365 platform integrates online and offline resources to achieve inventory sharing and seamless integration of data among multiple retail channels to improve enterprise productivity.

Merchandise data management: Using powerful merchandise hierarchy management of Dynamics 365, it can adapt to the merchandise management system of multi-channel, multi-level and multi-category in retail industry. Through merchandise structure analysis, merchandise profitability analysis, guidance to set effective promotion strategy, membership marketing strategy, purchasing stocking strategy, etc.

Multiple distribution systems: direct delivery from suppliers, DC distribution, distribution and other distribution systems co-exist; multiple channel replenishment models based on sales flow, seasonal commodities and channel types co-exist; DC procurement part can automatically replenish DC central warehouse according to demand, intelligent replenishment; pull and push management requirements can be realized; various parameters can be self-defined for forecasting future sales; can realize centralized purchasing in headquarters, balance the inventory of stores and headquarters, improve inventory turnover and reduce inventory costs.

Benefits

Whether by using the standard functions of Microsoft 365 ERP system, or the customized developed functions based on the standard functions combined with the industry characteristics or the individual needs of enterprises, the supply chain system is penetrated to both ends of customers and suppliers, and combined with the powerful functions of the system, business integration and full integration of informationization are realized in procurement, inventory, distribution, sales, marketing and other business aspects. Various management reports provide strong support for management's decision making. It not only reduces the inventory backlog for enterprises, but also accelerates the turnover rate of inventory and capital, providing more liquidity for the development of enterprises.

Pain point 3: High difficulty of business financial reconciliation, low efficiency and high labor cost.

Solution

The problem of reconciliation can not be solved by a simple supply chain management system, in which the basic functions of Dynamics 365 ERP can be used to realize the reconciliation of supplier receivables, customer payables and bank reconciliation. You can query the execution of customer accounts receivable through the age of customers, and then make collection plans to avoid the generation of bad debts and doubtful debts, which bring unnecessary economic losses to the company.

At the same time, using open data interface technology, it can realize the interaction with the third-party platform settlement data, and can directly query the order and statement data, which can realize the seamless connection with the e-commerce platform.

Benefits

Whether by using the standard functions of Microsoft 365 ERP system or the functions developed based on the standard functions combined with the industry characteristics or the individual needs of enterprises, the supply chain system is penetrated to the four parties of customers, suppliers, banks and third-party platforms, and combined with the powerful functions of the system, the financial business integration is realized in the business of procurement, sales, receivables, payables and banks. Various management reports provide strong support for management's decision making, so that payments are supported by evidence, funds received are returned instantly, bank flow of receipts and payments is effective, and third-party settlements are smooth, thus achieving rapid turnover of funds and providing more huge liquidity for the development of enterprises.

Pain point 4: The global cross-border e-commerce industry has high requirements for the ERP platform that supports it

Solution

Dynamics 365, as a mature international ERP management software, has its innate aura of protagonist.

Ø Support 40 regional languages, support the layout and management of global cross-border e-commerce overseas molecular companies, and can be adapted to local conditions.

Ø Covering 36 types of regional currencies, supporting the payment customers of each region of the global cross-entry e-commerce, and supporting the settlement of different payment currencies.

Ø National localized financial tax accounting, each region \ country has its own set of personalized upgrade package, so that the system can timely meet the requirements of different economic laws and tax laws in each country \ region.

Ø National localized logistics company docking, supporting the docking of mainstream logistics companies across all regions of the world into e-commerce.

Benefits

Whether by using the standard functions of Microsoft ERP system (multi-language, multi-currency accounting, localized tax accounting), or the customized developed functions based on the standard functions combined with the industry characteristics or the individual needs of enterprises (international mainstream logistics companies API interface), it can meet the legal, management, operational and delivery requirements of different regions \ countries \ areas in the transnational e-commerce industry to the greatest extent To meet the ever-changing business needs and build up strength for the business expansion of enterprises in the world.

Reference Case: Tiens Group

Customer Introduction

In 1995, Mr. Li Jinyuan founded Tiens Group Limited (hereinafter referred to as "Tiens Group") in Tianjin, China. In 1997, Tiens Group entered the international market. Today, Tiens Group has become a multinational conglomerate with industrial, commercial and financial capital across many fields, including biotechnology, health management, hospitality, tourism, education, e-commerce, financial investment and real estate. The Group has established branches in 110 countries and regions, and has formed strategic alliances with leading companies in many countries around the world. The diversified products such as nutritional health food, health care products, beauty and skin care products, and household products innovated and developed by Tiens Group bring high quality of life to the stable consumer groups of more than 20 million families around the world, making them have health, happiness, beauty and prosperity!

Tiens International Health Industrial Park is a comprehensive industrial park integrating product research and development, pilot incubation, manufacturing, medical and health research, hotel and exhibition economy, with a health industry that integrates human, logistic, capital and information flow.

Ø "Great Health Science and Technology Innovation System" based on international standard R&D center and quality inspection center.

Ø "Health production and logistics system" based on modern production workshops and automated warehouses.

Ø "Big Health Service System" based on the international health management center, hotel and conference center of Tai Ji Sheng Hospital.

Ø "Big Health Education System" based on Tiens International University.

Tiens Group has a learning, innovative and ceremonial international team with more than 10,000 managers worldwide. Among all kinds of professionals, more than 35% of employees have master's degree or above. The high-quality talent team and the localized and institutionalized management have achieved the strategic goal of Tiens' internationalization.

Business Needs and Solutions

Tiens Group urgently needs a backend support platform that supports multiple languages and currencies to support the front-end multinational e-commerce business. Microsoft Dynamics 365, as an international ERP management software, covers 36 national currencies, 40 international languages, national localized financial tax accounting, and its powerful basic functions can quickly provide the value of more modules (project management, production management, customer relationship management), and can be seamlessly integrated with other Microsoft products (Skype, BI, office), with a flexible drive model and open business source code, which is more convenient for international business expansion and thus truly realize international and integrated management.

Integration of multiple retail channels: Combined with the trend of retail industry, the Microsoft Dynamics 365 platform integrates online and offline resources to achieve complete sharing of data among multiple retail channels and seamless integration to improve enterprise productivity.

■ Merchandise data management: Use Dynamics 365's powerful merchandise hierarchy management to adapt to the retail industry's multi-level, multi-category merchandise management system. It also conducts merchandise structure analysis and merchandise profitability analysis. And guide to set effective promotion strategy, member marketing strategy.

■ Supply chain management:

Ø Contract management, based on procurement contracts, counter contracts, platform contracts, etc. to calculate supplier rebates, distributor rebates, promotional expenses, counter management fees, etc.

Ø Multiple distribution systems: Vendor direct delivery, DC delivery, distribution and other distribution systems coexist. DC procurement part can automatically replenish DC central warehouse according to the demand, intelligent replenishment can realize pull and push management demand, users can define various parameters for predicting future sales, centralized procurement at headquarters, balance store and headquarters inventory, improve inventory turnover rate, and reduce inventory cost. Reduce inventory cost.

Ø Multi-system integration, Dynamics 365's powerful technology platform supports integration with existing WMS systems and other systems to share data.

■ Price management: Dynamics 365 can provide diverse price strategies to meet the price management system of cross-border e-commerce industry. Normal product selling price, special price offered to members, ladder-type price strategy, flexible and diverse price system to improve market competitiveness.

■ Membership management: Integrate millions of members across the country through a unified information platform. It helps Tiens Group capture and track members' history, service and product preferences, and provides support for customer loyalty programs. According to the consumption cycle of members, sales wash well, and sales push of specific products to achieve accurate marketing for members. Provide diverse points strategy and points promotion activities.

■ Sales Management: The multiple types of sales models of Tiens Group are centrally and uniformly managed through Dynamics 365. Whether it is POS sales in retail experience stores, bulk shopping, wholesale, franchise sales, online shopping mall sales, cross-border e-commerce platform sales, all are managed through Dynamics 365 so that all inventory data and sales data can be shared among different departments and teams to improve the efficiency of collaboration between different sales channels.

■ Reporting system: Facing the characteristics of large data volume in the retail industry, Dynamics 365's powerful technology platform capability is revealed. Through a variety of technical means and tools, such as powerful Management Reporter, SQL Reporting service, Power BI, etc., we can provide comprehensive analysis data, including analysis of expenses, costs, gross profit and product structure. And for the characteristics of the retail industry, all the analysis reports are able to provide statistics according to different levels and categories. Such as channels, regions, stores, categories, brands, etc., in order to support business activities and decisions.

Solution and Project Benefits

Together with IWS, Tiens Group has fully integrated the company's business management processes of merchandise management, supply chain, warehouse, finance and retail through Microsoft Dynamics 365 ERP to meet the ever-expanding business needs, comprehensively enhancing the enterprise systemization and informationization process, providing important reference information and assistance to the decision-making level, and improving the enterprise's resilience and competitiveness.

■ Closely integrate the people, materials, supply and sales of the Tiens Group and the corresponding logistics, information flow, capital flow and business flow to achieve resource optimization and sharing, which greatly improves the company's management capability and work efficiency as well as the core competitiveness of the enterprise, and lays a solid foundation for the future cross-border layout of the Tiens Group.

■ Integrating both ends of Tiens Group's supply chain to customers and vendors, combined with the powerful functions of the 365 system, it achieves full integration of financial operations and information technology in procurement, inventory, distribution, sales, marketing and other business aspects. Various management reports provide strong support for management's decision making. It not only solidifies the business operation process for the enterprise, but also provides great support for the development of the enterprise.

Ø Eliminates information silos and improves customer satisfaction.

Ø Optimizes and solidifies the operation of business processes, standardizes business operations, and reduces the dependence on personnel.

Ø Visualization, accurate, fast, multi-dimensional report analysis, increased productivity, and greater improvement in internal management efficiency.

Partner Introduction

Information Worker Services (Xiamen) Co., Ltd. is a service provider, consultant, and developer of Microsoft ERP and CRM solutions. 2010 obtained Microsoft Gold Partner qualification, 2012 passed Xiamen "Double Soft" certification, 2013 became a member of Microsoft Global President's Club. We have a Microsoft R&D center in Xiamen to develop ERP and CRM industry solutions. Our main solution capabilities include supply chain, lean manufacturing, automated warehousing, smart manufacturing, data collection, Industry 4.0, distribution and retail, group finance, business intelligence, project management, human resources, product design, collaborative office, e-commerce, ERP peripherals, and more.

Contact Information

For more information about Microsoft Gold Partner IWS, please visit their corporate website at

http://www.xmiws.com

Tel:0592-5962617

Email:marketing@iwstech.com